Hi, I’m Shubham Somani
I Help Businesses Increase Sales, Boost Their Profits, and Build a Winning Marketing Strategy.
Global Expansion & Leadership
About Me
​​I am an Industrial & B2B Product Marketing Strategist with 5+ years of experience driving global GTM strategy, technical positioning, and market expansion.
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I have supported expansion across 5+ global regions and 35+ countries, spanning both developed and emerging markets. My experience across EdTech, Information Technology, and Manufacturing has helped me understand diverse buying behaviors, sales cycles, and product–market fit dynamics.
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View my LinkedIn profile: https://www.linkedin.com/in/shubham-m-somani/
​Available here to: shubham.somani@stratfalcon.com
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Over time, I have built hands-on expertise across 20+ product marketing functions, including GTM strategy, technical positioning, competitive intelligence, segmentation, launch planning, and cross-functional alignment. I specialize in translating complex technical products into clear, industry-specific value propositions that drive scalable global growth.
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Today, I operate with a modern, execution-driven 35+ Product Marketing Tech Stack, leveraging tools like SimilarWeb, SEMrush, Ahrefs, and Crunchbase for market intelligence; Hotjar, Typeform, and Google Forms for customer insights; and platforms like Productboard and Aha! to align product strategy with market needs.
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For execution and growth, I utilize Google Analytics, Google Search Console, and Google Tag Manager for performance tracking; Optimizely and VWO for experimentation; and Unbounce and Webflow for conversion-focused experiences.
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On the content and communication side, I leverage LinkedIn, Taplio, and Shield App for authority building; Mailchimp, ConvertKit, and Substack for audience nurturing; and Buffer and Hootsuite for consistent content execution.
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For design, collaboration, and internal enablement, I work with Figma, Adobe Illustrator, Canva, and Microsoft PowerPoint for storytelling; Slack and Microsoft Teams for team alignment; Confluence for documentation; and Loom for async communication and clarity.
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I also leverage tools like Notion, ClickUp, Trello, and Airtable for planning and execution, along with HubSpot, Salesforce, Highspot, and Seismic to align marketing with revenue.
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Additionally, I use Ubersuggest and Yoast SEO for search optimization, Grammarly for communication clarity, and Miro and FigJam for strategic thinking and positioning frameworks.
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This integrated stack enables me to operate across the full product marketing lifecycle from insight → strategy → execution → optimization → growth.
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I hold a Bachelor of Engineering and an MBA in Marketing, and have further strengthened my skills through specialized PMP® programs from the Product Management Institute (PMI), gaining structured expertise in product management and GTM strategy. I continue to focus on translating complex technical products into clear, market-ready narratives that enable scalable global growth.
At StratFalcon, product marketing is viewed as the discipline that connects product innovation with market success. It involves understanding customer needs, defining product positioning, crafting clear messaging, and designing go-to-market strategies that ensure products reach the right industries and customers.
Strong product marketing helps businesses translate technical capabilities into real market value. It enables companies to clearly communicate product benefits, differentiate from competitors, support sales teams, and expand into new industries and global markets with confidence.
StratFalcon recommends a structured approach to product marketing built on 20+ core functions & 35+ tech stacks. These areas collectively cover strategy, positioning, market intelligence, customer insights, sales enablement, and market expansion, providing a complete framework for building and scaling successful products.