Hi, I’m Shubham M Somani
B2B Product Marketing Practitioner & Writer
Founder, StratFalcon
I’m an Industrial & B2B Product Marketing professional and writer with 5+ years of experience across EdTech, Information Technology, and Manufacturing, with experience supporting product growth and market expansion across 5+ global regions and 35+ countries.
Working across diverse B2B environments has given me practical exposure to different buying behaviors, complex sales cycles, technical products, customer needs, competitive markets, and product–market fit dynamics.
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Over the years, I’ve developed hands-on experience across 20+ Product Marketing functions, including GTM strategy, product positioning and messaging, competitive intelligence, market segmentation, customer insights, product launches, demand generation, sales enablement, product growth, pricing and packaging, and international market expansion.
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Today, my professional interests are expanding into the intersection of B2B Product Marketing, SaaS, AI, Industrial Technology, IoT, and data-driven products. I’m particularly interested in how technology-led businesses translate complex products into clear customer value, build differentiated positioning, and create effective go-to-market strategies.
My Experience Across
EdTech /
E-learning
Information
Technology
Manufacturing /
Factory
Looking for the Case Studies & Portfolios of mine across the above experiences, Click Here
What I Write About
Through StratFalcon, I write about the practical side of Product Marketing, Go-to-Market, B2B technology, and product growth.
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As my experience and areas of exploration continue to evolve, my writing increasingly covers the intersection of Product Marketing with SaaS, AI, Industrial Technology, and IoT.
1. Product Marketing
​Positioning | Messaging | GTM | Product Launches | Competitive Intelligence | Customer Insights | Sales Enablement | Product Growth
3. SaaS & Product Growth
​SaaS Business Models | PLG | SLG | Product Adoption | Retention | Lifecycle Marketing | Pricing & Packaging | Product Analytics
5. Industrial Technology & IoT
Industrial Technology | IoT | Manufacturing Technology | Industry 4.0 | Technical Products | Digital Transformation
2. B2B & Technology
​B2B Marketing | Technical Product Marketing | Complex Products | Customer Value | Market Expansion | Technology-led Businesses
4. AI & Emerging Technology
AI Product Marketing | AI-enabled GTM | AI Positioning | AI-assisted Research | AI Workflows | AEO/GEO
My Product Marketing Perspective
I believe Product Marketing sits at the intersection of:
Product + Customer + Technology + Marketing + Sales + Business
A technically strong product is not automatically easy to understand. A great product is not automatically well positioned. And a successful launch is not simply a campaign.
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Product Marketing connects these pieces: understanding the market, identifying customer problems, translating product capabilities into customer value, creating differentiated positioning, enabling Sales, and building a path from market insight to business growth.
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My approach can be summarized as:
Insight → Strategy → Positioning → GTM → Execution → Optimization → Growth
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This framework can apply across different business environments, from traditional B2B and industrial products to SaaS, AI, and connected technologies, while the specific strategies and customer journeys may differ.
Why I Write
Product Marketing sits across multiple disciplines: product, marketing, sales, technology, data, and business, which can make it difficult to understand as a complete discipline.
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I created StratFalcon to bring these ideas together through practical writing, frameworks, observations, and real-world Product Marketing lessons.
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I write to simplify complex Product Marketing concepts and explore how they work in real business environments, from B2B and industrial products to SaaS, AI, IoT, and technology-driven businesses.
My goal is simple:
Make Product Marketing easier to understand, easier to apply, and more connected to real business outcomes.
About StratFalcon
StratFalcon is my Product Marketing knowledge and writing platform. It was created around a simple idea:
Growth Through Product Marketing That Works​
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The platform brings together practical insights across Product Marketing, B2B Growth, Go-to-Market strategy, and product growth, while exploring how Product Marketing evolves across SaaS, AI, Industrial Technology, IoT, and other technology-driven markets.
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StratFalcon covers the Product Marketing journey from market insight and customer understanding to positioning, GTM, execution, optimization, adoption, and growth.
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The platform combines frameworks, practical guides, tools, articles, and real-world perspectives to explore how products are positioned, launched, communicated, adopted, and grown in competitive markets.
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Rather than simply sharing marketing theory, StratFalcon focuses on how Product Marketing is applied in real business environments.
Background
I hold a Bachelor of Engineering and an MBA in Marketing, combining technical understanding with business and marketing perspectives.
My engineering background helps me understand complex and technical products, while my marketing experience helps me translate those products into customer-focused narratives, positioning, and go-to-market strategies.
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I continue to build my expertise across SaaS, AI, Product Management, Product Analytics, GTM strategy, and emerging B2B technologies, while deepening my understanding of Industrial Technology and IoT.
Let's Connect
If you’re interested in Product Marketing, B2B Technology, SaaS, AI, Industrial Technology, IoT, or modern GTM, feel free to explore the articles and frameworks across StratFalcon.
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Growth Through Product Marketing That Works.